Become Your Own
Marketing Department

With Our 90-Day Agency-Led Course

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Launching this summer

What Is The Madak Guide?

Here's the harsh reality: if you want to hire a marketing agency, you're going to be paying thousands of dollars per month. We know this because we are one. And, as much as we love our clients, we don't believe anyone should have to rely on an agency forever—it's just not sustainable. That's why we created the Madak Guide: a different kind of marketing course where we show you what we do so you can start to become your own marketing department.

A Course Created For…


Startups and solopreneurs—maximize your time and money by learning where to start with what you have.

In-house Marketers

Strengthen your in-house team with insights we’ve gained working with numerous industries, products, and services.

Recent Graduates

We get it. School only prepares you for so much. Get an edge in the job market by learning the ropes with the same material our team trains on.

sized businesses

Be proactive about growth while maintaining a realistic marketing plan.


Get direct interaction during group calls to learn executive strategies and tactics.

And Made By…


Nothing replaces input from a real designer. Learn the little tips and tricks all designers wish you knew.

Digital Marketers

In an ever-evolving digital landscape, we identify trusted techniques, and trends worth exploring.


How do strategists…strategize? Learn how we attack problems and create game plans.

Where You Will Learn To…

Assess and prioritize your marketing needs
Choose from an array of marketing tactics
Utilize classic frameworks for strategic thinking
Source quality creative assets
Develop an organized marketing plan
Measure, analyze, and optimize your campaigns

How It Works

Est. 3 hours of learning per week—on your schedule
Read through a new module each week
Every other module includes an exercise
When complete, submit exercise for feedback
Zoom calls are on Wednesdays, 11am-12pm PST
Calls are also recorded and posted each week

What’s Included?

Weekly modules

Our 90-day course includes 12 weekly modules with text, infographics, and videos on different subjects.

Madak Guide Community

Engage with others taking the course in our private online forum and Discord server. Share your journey and grow your network!

Bi-weekly Exercises

Put what you learn into use during bi-weekly exercises and submit them to receive feedback from one of our strategists.


Every Wednesday from 11 am-12 pm PST. If you can't make the call—no worries! We record and post each one in the Madak Guide Community.

Downloadable Resources

Modules includes downloadable exercises and resources for you to share with your team.

Ongoing Access

Enjoy access to the modules, exercises, and downloadable resources even after 90-days have passed.

Month 1


Module 1 - Strategic Thinking

We’ll go over four strategic thinking frameworks we use to develop and shape marketing goals.

Module 2 - Customer Journey

Map out all the ways customers engage with your business to identify potential problem areas.

Module 3 - Organization

We’ll share our favorite ways to keep organized and streamline processes for maximum efficiency.

Module 4 - Competitor Analysis

Learn how to conduct your own competitor analysis and how to use this information to create value for your customers.

Month 2


Module 5 - Brand Identity

We’ll take a deeper look at the messaging and design components that comprise strong brands.

Module 6 - Messaging

Brand goes beyond the visual. Learn the types of messaging needed to prepare for the spotlight.

Module 7 - Creative Assets

Discover ways to source quality photos, graphics, and videos without breaking the bank.

Module 8 - Design Basics

Gain the confidence to start designing some of your own creative assets with these key design principles.

Month 3


Module 9 - Target Audience

We’ll show you how to identify your target audience and the numerous ways this information can be used.

Module 10 - Tactics

Identify, select, and prioritize specific tactics to use in your marketing plan.

Module 11 - Data Analysis

Learn how to interpret data and which metrics are accurate indicators of performance.

Module 12 - Optimization

Decide when and how to adjust your digital marketing to optimize performance.

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